Massaya Ka Hana Nui: Ka Pahu Waina by BRANDiT.

Massaya Ka Hana Nui: Ka Pahu Waina by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2014

Massaya Ka Hana Nui: Ka Pahu Waina

by BRANDiT.

Client: BRANDiT.

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Ka Hana Nui: Ka Pahu Waina

Kikokikona Puke: ʻO Massaya kahi pahu hoʻonani i hoʻolālāʻia e paʻa i ʻelua ʻōmole waina. Hana ʻia ka nui o nā pahu waina no ka hōʻike kūpono, a hoʻolei ʻia i ka wā i wehe ʻia nā ʻōmole. Hāʻawi ʻo Massaya i kahi koho hoʻohana hou. He kūpono ke ʻano o ka pahu, no ka mea, ʻo ia ke ʻano maikaʻi loa e mālama ai i ka waina, a me ke ʻano e like me kahi puke kahiko. Hoʻopaʻa maikaʻi ʻia nā ʻōmole ʻelua e kahi ʻoki loko i hana kikoʻī ʻia no lākou. Hoʻohana ke ʻōnaehana pani i ʻelua ʻēheu ʻaoʻao a me ʻelua ʻēheu liʻiliʻi, no laila, ʻaʻohe pono e hoʻohana i nā peʻa. Hiki ke hoʻopiha hou ʻia ka pahu a i ʻole hoʻohana ʻia ma ke ʻano he mea hoʻonani ma luna o kahi papa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Massaya Ka Hana Nui: Ka Pahu Waina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Massaya Ka Hana Nui: Ka Pahu Waina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Massaya Ka Hana Nui: Ka Pahu Waina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian