Propeller ʻo Nā Kāpili by Studija Creata

Propeller ʻo Nā Kāpili by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2014

Propeller ʻo Nā Kāpili

by Studija Creata

Client: Stumbras

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Propeller ʻo Nā Kāpili

ʻO ka pepa hoʻolaha he hōʻuluʻulu i nā ʻuhane mai nā ʻāpana āpau o ka honua, i pili i ke kumuhana huakaʻi lele a me kahi huakaʻi huakaʻi hele me kahi mea hōʻailona. Hōʻike ʻia nā hiʻohiʻona o kēlā me kēia ʻano inu me ka nui o nā kiʻi, nā palapala i hoʻohālikelike ʻia i nā kaha aviation a me nā sketch e lawelawe nei ma nā kūmole cocktail. Hoʻohui ʻia ka hoʻolālā Multifaceted me nā ʻāpana keu o ka ʻoni pololi, nā lacquers ʻē aʻe, nā hiʻohiʻona a me ka embossing.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Propeller ʻo Nā Kāpili i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Propeller ʻo Nā Kāpili he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Propeller ʻo Nā Kāpili i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas