Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili by Studija Creata

Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2016

Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili

by Studija Creata

Client: Stumbras

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili

Ua hoʻololi ʻia ka hiʻohiʻona o Stumbro Starka ma kona ʻano koʻikoʻi ma ka hana ʻana i mea holoʻokoʻa mai nā ʻāpana: mai ka ʻōmole aniani ʻeleʻele hou me ka hanu kūʻokoʻa i hoʻonani ʻia me ka pākaha kiʻekiʻe a me ka lepili waiwai e haʻi ana i ka moʻolelo o ka mea inu, a hiki i ka pani ʻōmole i hoʻonani ʻia me ka lei lau ʻoka. Ua puka mai ke kiʻi o ka ʻaukū he hoʻailona ʻike. Ma ka hana manomano ʻole he mea mālama hale hoʻokipa, ua lilo ka ʻaukū i mea haʻi moʻolelo hoihoi a puʻiwa no ka moʻolelo.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Stumbro Starka Hoʻolālā ʻŌmole a me nā Lepili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas