Kala ʻUhi · 2018
Clive ʻo Ka ʻōmaʻomaʻo Lole
- A' Design Award Kala 2018 in ʻUhi
- CLIENT: Cosmetics Clive
- Estimated Number of Design Views: 47,401
- Verification code 0C27611705 · Verify this award
Colors
About Clive ʻo Ka ʻōmaʻomaʻo Lole
ʻO ka manaʻo o Clive cosmetics packaging i hānau ʻia i kahi ʻē. ʻAʻole makemake ʻo Jonathan i ka hana hou ʻana i kahi hōʻailona o ka maka me ka huahana maʻamau. Hoʻolālā e ʻimi i ka naʻau a me ka liʻiliʻi ma mua o nā mea i manaʻoʻiʻo i ka ʻōlelo o ka mālama pono pilikino, ʻōlelo ʻo ia i hoʻokahi pahuhopu nui. ʻO ka kaulike ma waena o ke kino a me ka noʻonoʻo. Me ka hoʻolālā ʻōiwi Hawaiʻi, ka hui ʻana o nā lau ʻōpala, ka tonality o ke kai, a me ka ʻike loiloi o nā hoʻopiha e hāʻawi i ka manaʻo o ka hoʻomaha a me ka maluhia. ʻO kēia hui hui hiki ke lawe i ka ʻike o kēlā wahi i ka hoʻolālā.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Clive ʻo Ka ʻōmaʻomaʻo Lole i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Clive ʻo Ka ʻōmaʻomaʻo Lole he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Clive ʻo Ka ʻōmaʻomaʻo Lole e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
- Dimensions & Packaging
- Width 70 mm x Height 230 mm x Depth 70 mm
- Tags
- cosmetics, packaging design, home spa, welfare
- Production Technology
- The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
- Design Challenge
- My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
- Research
- Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
- Inspiration
- The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
- Project Duration
- The project was started in May 2017 and was completed in September 2017, in Brazil.
- Operation Flow
- The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
- Patents
- Jonathan Nacif de Andrade, 2017.
- Image Credits
- Jonathan Nacif de Andrade, 2017.
