ʻO Pastry Gift Box ʻo Ka Pahu Makana na Fudesign - Kazuo Fukushima he mea lanakila hanohano loa o ka 2019 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2019
Pastry Gift Box ʻo Ka Pahu Makana
Mea Kūʻai: Shanghai Yuyuan（group）co. Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #77858Ka Hoʻolālā
E Pili Ana iā Pastry Gift Box ʻo Ka Pahu Makana
ʻO Mr. Qiao kahi brand pastry o Yu Yuan. Ke manaʻo nei ka brand e hoʻolaha a hoʻopuka i kahi huaʻōlelo maikaʻi o ka wahi hoʻonaninani a me ke kūlanakauhale ʻo Shanghai. ʻO ka hoʻouluʻana o ka hoʻolālā e hele mai ana mai ka hoʻolālā mōʻaukala o Shanghai, e hōʻike ana i ka moʻomeheu kūʻokoʻa. Hoʻopili ka hoʻolālā hana i ka quintessence o ka hoʻolālā e hiki ke lilo i kiʻi hōʻailona o ke ʻano kahiko-Shanghai, i hui pū ʻia me ke ʻano hou. ʻO ia ka mea i hoʻowalewale ʻia ai ka pōʻai makana i ka poʻe mākaʻikaʻi e kūʻai ma ke ʻano he mea kūikawā kūloko.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Pastry Gift Box ʻo Ka Pahu Makana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pastry Gift Box ʻo Ka Pahu Makana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pastry Gift Box ʻo Ka Pahu Makana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
- Nā Ana a me ka Hoʻopili
- Width 250 mm x Depth 250 mm x Height 32 mm
- Nā Lepili
- Food, Package, Logo, Old Shanghai,
- ʻEnehana Hana
- The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers. - Pilikia Hoʻolālā
- The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
- Noiʻi
- Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
- Hoʻoulu Manaʻo
- In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
- Ka Lōʻihi o ka Papahana
- The project started in November 2018 in Shanghai and finished in January 2019.
- Kaʻina Hana
- This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
- Nā Lālā Hui
- Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing
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