Cervinago Rosso ʻo Ka Hoʻolālā na Luigi Mazzei

ʻO Cervinago Rosso ʻo Ka Hoʻolālā na Luigi Mazzei he mea lanakila hanohano loa o ka 2019 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2019

Cervinago Rosso ʻo Ka Hoʻolālā

na Luigi Mazzei

Mea Kūʻai: Azienda Agricola Cerchiara

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

14,003

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #81713

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cervinago Rosso ʻo Ka Hoʻolālā

I ka makahiki mua o 1940, ua paʻa kahi kiʻiʻoniʻoni i kapa ʻia ʻo "noir". ʻO ka protagonist nui i lilo i wahine ʻeleʻele, hoʻowalewale a nani hoʻi, e ʻaʻahu ana i nā lole ʻeleʻele. ʻO ka ʻike i hōʻike ʻia me ka hoʻolālā lepili i hoʻoulu ʻia e ka kiʻi ʻoniʻoni ʻo Billy Wilder "Double Indemnity". Hoʻomanaʻo ka ʻaoʻao o ka Label a me ke ʻano palapala o Cervinago i ka mea huna o ka ʻōmole a me ka lipstick o ka lede ʻeleʻele. Loaʻa ka ʻāpana hana ʻāina i nā ʻano kikokikona ʻē aʻe. Hōʻike ka infographics ma ka lepili hope i nā hiʻohiʻona nui o ka ʻōmole.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Cervinago Rosso ʻo Ka Hoʻolālā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cervinago Rosso ʻo Ka Hoʻolālā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cervinago Rosso ʻo Ka Hoʻolālā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Nā Ana a me ka Hoʻopili: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Nā Lepili: wine, label, packaging, Packaging design, brand identity, Cervinago
ʻEnehana Hana: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Pilikia Hoʻolālā: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Noiʻi: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Hoʻoulu Manaʻo: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Ka Lōʻihi o ka Papahana: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Kaʻina Hana: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Nā Lālā Hui: Designer: Luigi Mazzei
Nā Kuleana Kiʻi: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019