Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu by Mao Ming and Yao Dabin

Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu

Kikokikona Puke: ʻO Sparkling Juice kahi hoʻolālā wahī no kahi inu hua paʻakikī me nā hū ʻea. Hui pū ka hoʻolālā i ka lepili me ke ʻano o ka ʻōmole aniani. Ke hahai nei ka lepili peʻa i ke kelekele o ka ʻōmole, a hōʻike kahi lepili hua liʻiliʻi i ka ʻono o ka wai hua. Hōʻike nā kaha kiʻi i pena lima ʻia i ʻehā holoholona, he flamingo, he leopadi, he giraffe, a me he moʻo panapana, e kikoʻo ana i ʻehā mea hua, ʻo ia hoʻi ka laima, ka hua passion, ka hua strawberry, a me ka lychee. Hoʻopaʻa ka ʻōmole i 290 mililika a he 20 kenimika ke kiʻekiʻe. Hoʻohana ʻia ka paʻi kālā wela a me ke kaha kiʻi hoʻokū i luna o ka lepili.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sparkling Juice Ka Hana Mua: Wahī Meaʻai Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming