The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2020
The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona
by Li Zuo
Client: Wendao WD Creativity
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #86639The Design
About The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona
ʻO Wu he hoʻolālā ʻōmole no kekahi waiʻona ʻono Maotai kiʻekiʻe. Ua hoʻohālike ʻia ka ʻōmole me ke kūlana o kahi kulu wai, e hōʻike ana i ka manaʻo he waiʻona maʻemaʻe loa ka mea i loko. Ua hoʻomaʻemaʻe ʻia ke aniani a ua hoʻopili ʻia ka hōʻailona i ke gula. Ua hana ʻia ka pahu o waho me ka lāʻau maoli i kālai ʻia me ke ʻano hiʻohiʻona wai, e pili ana i ke ʻano o ka ʻōmole a hiki ke hoʻohana hou ʻia. Ua hoʻohana ʻia kahi manamana aniani i kālai ʻia me ka lāʻau i ka hana ʻana. He 260 mm ka laulā, 140 mm ka hohonu, a he 300 mm ke kiʻekiʻe o ka pūʻulu piha. Kōkua ka hoʻolālā i nā mea kūʻai e hoʻomaopopo i ke ʻano o ka waiʻona.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Soul of Maotai Flavour Wu Nā Mea E Hoʻopili Ai I Ka ʻŌmole Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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