ʻO MAU Vegas 2019 Hanana na Shreya Gulati he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

HaoHoʻolaha· 2020

MAU Vegas 2019 Hanana

na Shreya Gulati

Mea Kūʻai: Houndstooth

Mea Lanakila A' Design Award Hao ma ka Māhele Hoʻolaha

13,044

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #88163

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā MAU Vegas 2019 Hanana

Mobile Unlocked a ʻo MAU Vegas ka mea e hoʻomehana ʻia ana nā polokalamu kelepona pūnaewele nui loa o ka honua. E hoʻoiho i nā makana nui loa mai Silicon Valley e like me Spotify, Tinder, Lyft, Bumble a me MailChimp e inoa i kekahi mau liʻiliʻi. Hāʻawi ʻia ʻo Houndstooth i ka hana o ka noʻonoʻo ʻana, ka hoʻolālā ʻana a me ka hoʻokō ʻana i ka ʻike kūloko o ka hanana holoʻokoʻa a me ke ʻano o ke kikowaena o ka makahiki 2019. E hoʻāʻo ana ka hanana e hoʻohiki i nā palena ma ka wahi o ka ʻenehana, ua hana lākou i kahi pūnaehana hiki ke haʻi i nā hiʻohiʻona me ka nānā ʻana i ka lehulehu. i loko o ka ʻike holistically.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā MAU Vegas 2019 Hanana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā MAU Vegas 2019 Hanana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā MAU Vegas 2019 Hanana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Nā Lepili: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
ʻEnehana Hana: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Pilikia Hoʻolālā: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Noiʻi: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Hoʻoulu Manaʻo: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Ka Lōʻihi o ka Papahana: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Kaʻina Hana: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Nā Lālā Hui: Shyamlee Jagtap