Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu na Wen Liu and Jiayi Sun

ʻO Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu na Wen Liu and Jiayi Sun he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2020

Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu

na Wen Liu and Jiayi Sun

Mea Kūʻai: Shenzhen Oracle Creative Design Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

29,817

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #88703

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu

Book Text: 'O Happy Ginger Ale he ho'olālā nāki'i no ka mea inu 'awapuhi pele i kū'ai 'ia ma nā kini keleawe. 'O kēlā me kēia kini he 115 mm ka lō'ihi, he 66 mm ka laulā a he 66 mm ke ki'eki'e. 'O ke ki'i nui he ki'i kaha lima o 'ehā mau kanaka i kapa 'ia 'o Ginger Man, Ginger Lady, Ginger Grandma a me Ginger Kid. Hōʻike kēia mau kiʻi ʻehā i nā kāne, nā wāhine, nā kānaka kahiko a me nā keiki. Paʻa kēlā me kēia kanaka i kekahi kini a hōʻike i ka helehelena 'oli'oli. Ke 'imi nei ke 'ano ma'alahi a ola i ka hana 'ana i ka pilina naʻau a e kono i nā mea kūʻai e ʻono i ka 'ono o ka 'awapuhi pele.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Happy Ginger Ale Hana Nui: Ka Nāki'i 'Ana o ka Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Nā Ana a me ka Hoʻopili: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Nā Lepili: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
ʻEnehana Hana: The design material is made of aluminum can.
Pilikia Hoʻolālā: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Noiʻi: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Hoʻoulu Manaʻo: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Ka Lōʻihi o ka Papahana: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Kaʻina Hana: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Nā Lālā Hui: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Nā Kuleana Kiʻi: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018