Greyder V Ka Pahu Hoʻoili Kāmaʻa by Musa Celik

Greyder V Ka Pahu Hoʻoili Kāmaʻa by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2020

Greyder V Ka Pahu Hoʻoili Kāmaʻa

by Musa Celik

Client: Greyder

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Ka Pahu Hoʻoili Kāmaʻa

He pahu kāmaʻa ʻo Greyder V i hoʻolālā ʻia no ka lawe a me ka mālama ʻana i nā kāmaʻa me ka ʻole o kahi ʻeke plastika. Hiki ke lawe lima ʻia ka pahu ma hope o ke kūʻai ʻana ma o nā ʻauamo i hoʻokomo ʻia i loko. Paʻa nā kāmaʻa i loko o ʻelua keʻena ma ke ʻano V, a maʻalahi ka wehe ʻana i nā kāmaʻa ma ia ʻano. Ua hoʻoulu ʻia ke ʻano V e ka neʻe ʻana o ka hele wāwae, i ka wā e kaʻa ai kekahi wāwae ma mua o kekahi. Ua hana ʻia ka pahu mai ke kāleka ma o ke ʻano wili, a hiki ke hana hou ʻia nā mea hana a popopo maoli nō hoʻi. Ma muli o ke ʻano kūpaʻa a pōkole hoʻi o ka pahu, hiki ke mālama ʻia ia ma ke ʻano he waihona no kahi paʻa kāmaʻa keu ma ke keʻena hana.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Greyder V Ka Pahu Hoʻoili Kāmaʻa i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Greyder V Ka Pahu Hoʻoili Kāmaʻa he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Greyder V Ka Pahu Hoʻoili Kāmaʻa i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019