Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe by Xiaomi

Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe

by Xiaomi

Client: Xiaomi

A' Design Award Kala Winner in ʻUhi Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe

Kikokikona Puke: ʻO Mi Bluetooth Headset Mini he wahī i hana ʻia no kekahi pōleka lohe haʻuki liʻiliʻi. He liʻiliʻi loa ka pahu o ka pōleka lohe a he hoʻokahi pihi poepoe kona. Hoʻohana ka wahī i nā kiʻi o nā mea hoʻokani mele kaulana, no laila heluhelu ʻia ka pahu ʻōwili ma ke ʻano he poʻo a ʻo ke pihi ma ke ʻano he waha hāmama. Hōʻike ka hopena i kekahi mea hīmeni a i ʻole he alakaʻi mele, a hāʻawi i ke ʻano no kekahi huahana maʻalahi. Paʻa kekahi paʻi PET i ka pōleka lohe a me ka mea hoʻokele ma mua, ʻoiai ke hūnā ʻia nei nā uea. Mālama kekahi uhi pepa i ka paʻa o ke ʻano. Manaʻo ka hoʻolālā e hoʻowalaʻau i nā mea hoʻohana ma waena o 18 a me 29 makahiki.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mi Bluetooth Headset Mini Hana Nui: Ka Wahī Pōleka Lohe e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge