ʻO Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe na Xiaomi he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2020
Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe
na Xiaomi
Mea Kūʻai: Xiaomi
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #89167Ka Hoʻolālā
E Pili Ana iā Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe
Kikokikona Puke: ʻO ka Mi Sports Bluetooth Headset Mini kahi hōʻeke i hana ʻia no kahi pahu lohe Bluetooth haʻuki. Ma ke alo o ka pūʻolo, ʻike ʻia wale nō nā ʻāpana pepeiao a me ka mea hoʻomalu, a hūnā ʻia ke kaula. Aia i loko he pā PET e paʻa ai ka pahu lohe ma kona wahi, a ʻo kahi uhi pepa ke kāpili waho. Ke nānā ʻia mai kahi mamao, ʻike ʻia nā ʻāpana pepeiao ʻelua ma ke ʻano he mau maka, a ʻo ka mea hoʻomalu ma ke ʻano he waha. Hoʻohui ʻia nā waihoʻoluʻu a me nā kikoʻī paʻi e hoʻololi ai i kēlā me kēia pūʻolo i he helehelena emoji me kahi hōʻike ʻokoʻa. Manaʻo ke kālailai e hoʻopili i ka poʻe kūʻai ʻōpio ma ke kumukūʻai hana haʻahaʻa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mi Sports Bluetooth Headset Mini Hana Nui: Ka Hōʻeke no ka Pahu Lohe no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Nā Ana a me ka Hoʻopili
- dimension height 79mm, Length 110mm, width 28mm
- Nā Lepili
- Handset, electronic, emoji, packaging, colorful
- ʻEnehana Hana
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Pilikia Hoʻolālā
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Noiʻi
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Hoʻoulu Manaʻo
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Ka Lōʻihi o ka Papahana
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Kaʻina Hana
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Nā Palapala Kuleana
- Copyrights belong to Xiaomi, 2019
- Nā Lālā Hui
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Nā Kuleana Kiʻi
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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