ʻO Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona na Wen Liu and Bo Zheng he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2020
Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona
Mea Kūʻai: Shenzhen Oracle Creative Design Co., Ltd
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #89771Ka Hoʻolālā
E Pili Ana iā Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona
Kikokikona Puke: ʻO Lidu Sorghum Baijiu he hoʻolālā hōʻeke no kahi waiʻona sorghum Kina. Hana ʻia ka hue mai ke aniani kirikala i pōʻaiapili ʻia i ka waiho ʻōmaʻomaʻo, a ʻo ka lepili hue a me ka lepili ʻāʻī, hoʻohana ʻia ka pepa kūikawā i hoʻoʻōmaʻo ʻia. Hui pū ʻia ka pōʻī i ka metala a me ka palasetika, a ʻo ka pahu waho naʻe, hana ʻia mai ka pepa kūikawā ʻeleʻele me nā kumu hoʻohālike gula a ʻeleʻele. Ana ʻia ka hōʻeke i 70 mm ka lōʻihi, 70 mm ka laulā a me 260 mm ke kiʻekiʻe. Kū ke ʻano ma luna o ke kumu hue mua a hahai i ke ʻano maʻalahi o kēia au hou. ʻO nā mea hoʻolālā i hōʻemi ʻia ke hoʻemi nei i ka ʻōpala a kūpono i ka makemake o nā mea kūʻai ʻōpio.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Lidu Sorghum Baijiu Hana Nui: Hōʻeke Waiʻona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Nā Ana a me ka Hoʻopili
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Nā Lepili
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- ʻEnehana Hana
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Pilikia Hoʻolālā
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Noiʻi
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Hoʻoulu Manaʻo
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Ka Lōʻihi o ka Papahana
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Kaʻina Hana
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Nā Lālā Hui
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Nā Kuleana Kiʻi
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
