Xin You Ran Baijiu ʻEke Waiʻona by Wen Liu and Rong Mei

Xin You Ran Baijiu ʻEke Waiʻona by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Xin You Ran Baijiu ʻEke Waiʻona

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

A' Design Award Kala Winner in ʻUhi Category

29,798

Verified Award Winner

Verify Award Status for #89952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu ʻEke Waiʻona

He hoʻolālā ʻeke ʻo Xin You Ran Baijiu no kekahi waiʻona Pākē i hoʻokuʻu ʻia no ka makahiki hōʻailona kilokilo. Hui pū ka kiʻi nui me ke kākau lima Pākē a me ke kiʻi pena ʻāina. Hoʻopili ʻia ka ʻaoʻao ʻokoʻa o ke kākau lima me ka hohonu ākea a me nā kikoʻī maiʻo o ke kiʻi pena, no laila heluhelu ʻia nā ʻano hana noʻeau ʻelua ma ke ʻano he kiʻi hoʻokahi. ʻO ke kumuhana ʻo Hai, ka hōʻailona o ka puaʻa i loko o ka hōʻailona kilokilo Pākē. Hoʻohana pū ʻia ka pepa, ka lepo ʻumeke a me ka lāʻau e hōʻike i ke ʻano moʻomeheu Pākē. ʻO ka loa o ka pahu he 180 mm, ka laulā he 150 mm a me ke kiʻekiʻe he 320 mm.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Xin You Ran Baijiu ʻEke Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Xin You Ran Baijiu ʻEke Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Xin You Ran Baijiu ʻEke Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.