ʻO DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili na Lize-Marie Swan he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KalaHoʻolaha· 2020
DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili
Mea Kūʻai: Unilever Food Solutions
Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #90682Ka Hoʻolālā
E Pili Ana iā DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili
Ua kuhikuhi ʻia ʻo Unilever Food Solutions e noho nei ʻo Chef Heidi Heckmann (ʻĀpana Pelekikena Kahu, ʻo Cape Town) e hana i 11 mau ʻanuʻu Spice Blends e hoʻohana ana i nā Robertsons Spice Range. Ma kahi ʻāpana o kā mākou huakaʻi, kāu ʻike ʻana, ʻo ia ka hoʻokumu ʻana i nā kiʻi like ʻole a me ka hoʻolālā ʻana i ka hoʻohana ʻana i kēia mau huaʻala no kahi hoʻolaha ʻo Facebook. Hoʻokumu ʻia kēlā me kēia pule ʻo Chef Heidi me Spice Blends i hoʻokumu ʻia ma ka ʻaoʻao nūhou Facebook Canvas Post i hoʻolaha ʻia. Loaʻa ʻia kēlā me kēia makana no ke kiʻi o ka iPad ma ka pūnaewele UFS.com.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā DIY Spice Blends by Chef Heidi ʻāpana Pilino Kaiapili e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Nā Ana a me ka Hoʻopili
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Nā Lepili
- advertising, Art Direction, photography, illustration,
- ʻEnehana Hana
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Hoʻoulu Manaʻo
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Ka Lōʻihi o ka Papahana
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Nā Lālā Hui
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
