ʻO Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha na Fabio Alves he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KalaHoʻolaha· 2020
Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha
na Fabio Alves
Mea Kūʻai: MarkaBranka
Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #91133Ka Hoʻolālā
E Pili Ana iā Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha
ʻO Feira do Alvarinho he pāʻina kaina makahiki e kū nei ma Moncao, ma Pokukala. I mea e kamaʻilio ai ka hanana, ua hana ʻia he aupuni kahiko a me ka pono. Me kona inoa a me ka moʻomeheu, The Kingdom of Alvarinho, i koho ʻia no ka mea ua ʻike ʻia ʻo Moncao as the cradle of Alvarinho wine, is inspired in the real history, places, people iconic and legends of Moncao. ʻO ka luʻu nui o kēia pāhana hana i ka moʻolelo maoli o ke ʻano i loko o ka hoʻolālā ʻano.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Feira do Alvarinho ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Nā Ana a me ka Hoʻopili
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Nā Lepili
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- ʻEnehana Hana
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Pilikia Hoʻolālā
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Noiʻi
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Hoʻoulu Manaʻo
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Ka Lōʻihi o ka Papahana
- From February to July 2019, in Moncao, Portugal.
- Kaʻina Hana
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Nā Lālā Hui
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Nā Kuleana Kiʻi
- MarkaBranka, 2019
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
