Nudus ʻo Ka Meaʻai Meaʻai Meaʻai by Angela Spindler

Nudus ʻo Ka Meaʻai Meaʻai Meaʻai by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2020

Nudus ʻo Ka Meaʻai Meaʻai Meaʻai

by Angela Spindler

Client: Depot Creative

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #92526

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nudus ʻo Ka Meaʻai Meaʻai Meaʻai

Hōʻike ka hōʻailona no ka ʻoihana hoʻomaka i kēia mau huaʻai maikaʻi a me nā ʻāpana lau ʻai ʻole me ka ʻōlohelohe maikaʻi philosophy a me ka ʻakaʻaka pāʻani. ʻO ko lākou ʻokoʻa, ua hana ʻia lākou mai nā ʻāpana huaʻai a me nā ʻāpana ʻai, maloʻo ʻia i ka ea, ʻaʻohe mea i hoʻohui ʻia - no laila ke ʻano o ka "ʻalo ʻole" manaʻo. ʻOiai he koho wiwo ʻole ka ʻeleʻele no ka mākeke ʻai meaʻai maikaʻi, ua koho ke keʻena i kēia e hōʻike i ke ʻano o ka huahana a hāʻawi i ka hoʻōho hou. Kiʻi ke kiʻi i ka huahana ma mua a ma hope o ka hoʻomaloʻo ʻana i ka ea e hōʻike ana i ka maikaʻi o ka hua e like me ke ʻano i manaʻo ʻia.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Nudus ʻo Ka Meaʻai Meaʻai Meaʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis