Tea and Pastry ʻEke Makana by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.
KalaʻUhi· 2020
Tea and Pastry ʻEke Makana
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award Kala Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry ʻEke Makana
ʻO ka Tī a me ka Meaʻono he pūʻulu ʻeke makana i haku ʻia no ka ʻAhaʻaina Mahina Waena o ka Hāʻule. Paʻa ka pūʻulu i ʻelua pahu i loko o hoʻokahi ʻeke, e ʻike ana i ka tī ʻeleʻele a me ka meaʻono pōkole ʻano Su. He maʻalahi a maʻamau ka hoʻonohonoho o ka ʻili. Hōʻike kekahi kiʻi pena ʻīnika i kekahi mauna tī, a hoʻopuka nā laina makaliʻi i ke ʻano o ka meaʻono. Hoʻohui ka hana ʻānai a me ka ʻīnika i kahi ʻano nani. Hana ʻia ka ʻeke me ka pepa kraft. Kuhikuhi ka hoʻolālā i ka moʻomeheu o ka mālama ʻana i ka tī i loko o kahi ipu pālolo, e hōʻike ana i ke aloha mau ma waena o nā kānaka. ʻO ka manaʻo, ʻo ia ka lawe ʻana i ke aloha pili ma o kahi makana haʻahaʻa.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Tea and Pastry ʻEke Makana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tea and Pastry ʻEke Makana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Tea and Pastry ʻEke Makana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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