Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio na Gary Lawson

ʻO Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio na Gary Lawson he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio

na Gary Lawson

Mea Kūʻai: Lawson Design

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #94058

Komo Papa Kali Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio

Kikokikona Puke: ʻO Wilsons kahi hoʻolālā hoʻopaʻa no ka meaʻai ʻīlio i kaomi anuanu ʻia. Aia i loko o kēia ʻano huahana ʻekolu, kēlā me kēia i hāʻawi ʻia ma nā ʻeke 2.5 kg a me 10 kg. Hoʻopuni ʻia kēlā me kēia ʻeke e nā kiʻi hōʻike i nā ʻāina o nā Mokupuni Pelekāne, a loaʻa i kēlā me kēia huahana kona inoa ponoʻī a me kona waihoʻoluʻu. Paʻi ʻia nā ʻeke ma ke ʻano CMYK ma o ka flexography me nā waihoʻoluʻu i hoʻokumu ʻia i ka wai ma luna o kahi uhi piha o ka waihoʻoluʻu keʻokeʻo, a laila hoʻopau ʻia me kahi wai ʻalani kiakahi mālama. ʻO nā ʻeke ʻōniʻoniʻo māmā me nā pani zip hiki ke pani hou ke pani i nā ʻeke pepa kaumaha, e mālama i ka meaʻai i ka hou no ka manawa lōʻihi a kōkua i ka hōʻemi ʻana i ka ʻōpala.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Wilsons Ka Hana Nui: Ka Hoʻopaʻa ʻAi ʻĪlio i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Nā Ana a me ka Hoʻopili: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Nā Lepili: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
ʻEnehana Hana: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Pilikia Hoʻolālā: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Noiʻi: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Hoʻoulu Manaʻo: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Ka Lōʻihi o ka Papahana: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Kaʻina Hana: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Nā Kuleana Kiʻi: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson