Pah Ji Hue Nā Wahī Kī na Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

ʻO Pah Ji Hue Nā Wahī Kī na Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2020

Pah Ji Hue Nā Wahī Kī

na Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Mea Kūʻai: PAH JI HUE' International Co;Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #94468

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pah Ji Hue Nā Wahī Kī

ʻO Pah Ji Hue he pūʻulu wahī i haku ʻia no ke kī kahiko o Taiwana a me ke kī hua ʻo Taiwana. He kini hao poepoe e paʻa ana i ke kī hua, i hui pū ʻia me ka hua maloʻo, a ʻo ka piko o ke kini ua puʻu ma o ke kālai ʻana. He pahu pepa e paʻa ana i ke kī kahiko a lawe ana i nā kiʻi maʻalahi ma ke ʻano kūlanakauhale. He pahu lāʻau e hui pū ana i nā ʻano huahana ʻelua a hiki nō hoʻi ke hoʻohana ʻia i pahu mālama. Ua hana ʻia nā wahī āpau ma o ka paʻi offset, me nā papa paʻi ʻokoʻa ma nā ʻili. Hōʻike ka pūʻulu i ka hoʻāʻo ʻana i ke kī ma ke ʻano mālie a maʻalahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Pah Ji Hue Nā Wahī Kī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pah Ji Hue Nā Wahī Kī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pah Ji Hue Nā Wahī Kī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Nā Ana a me ka Hoʻopili: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Nā Lepili: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
ʻEnehana Hana: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Pilikia Hoʻolālā: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Noiʻi: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Hoʻoulu Manaʻo: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Ka Lōʻihi o ka Papahana: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Kaʻina Hana: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Nā Palapala Kuleana: Copyrights belong to PAH JI HUE' International Co;Ltd
Nā Lālā Hui: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Nā Kuleana Kiʻi: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019