Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.
HaoʻUhi· 2021
Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle
Client: Psiloreitis
A' Design Award Hao Winner in ʻUhi Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle
Kikokikona Puke: ʻO Psiloreitis kahi hoʻolālā pahu waihona kaupale palena no kahi wai ʻona ʻole ʻo Gazoza. Hōʻike ke pahu waihona i nā makahiki kanahiku o ka hana ʻana. Kuhikuhi kēlā me kēia lepili i kahi ʻumi makahiki ʻokoʻa, mai nā makahiki 1950 a hiki i nā makahiki 2010, me ka hoʻohana ʻana i nā kumu hoʻohālike e pili ana i ke kaila lole, ke mele, a me ka ʻenehana o kēlā me kēia manawa. Ua hoʻonohonoho ʻia nā hoʻolālā ma ke ʻano he mau paukū hana kūpono o kēia wā i hui ʻia me nā waihoʻoluʻu a me nā ʻano like ʻole. Hana ʻia ka ʻōmole i ke aniani a ʻo ka lepili he ʻeke pepa, i koho ʻia ma ke ʻano he hopena mālama kaiapuni. Loaʻa i kēlā me kēia ʻōmole kona ʻano kūʻokoʻa ponoʻī, no laila hiki ke hōʻiliʻili ʻia ka pūʻulu piha.
The Recognition
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Psiloreitis Ka Hana Nui: Pahu Waihona Wai ʻOna ʻOle no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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