Hou Juice Ka Pahu Wai Hua ʻAi na Leng Chen

ʻO Hou Juice Ka Pahu Wai Hua ʻAi na Leng Chen he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2020

Hou Juice Ka Pahu Wai Hua ʻAi

na Leng Chen

Mea Kūʻai: Pagoda

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

39,521

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #95369

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Hou Juice Ka Pahu Wai Hua ʻAi

He hoʻolālā pahu ʻo Hou Juice no kahi hōʻailona kālepa wai hua ʻai hou. He 45 milimika ke anawaena o ka ʻōmole a he 165 milimika ke kiʻekiʻe. Ua uhi ʻia ka ʻōmole ʻeaʻea me kahi ʻili momi a ua hoʻopau ʻia me ka hoʻoheu ʻana a me ka paʻi waihoʻoluʻu kūikawā. ʻO nā kiʻi kaha o nā keko ke kumuhana ʻike nui, a ua kaha ʻia kekahi moʻolelo kaʻawale no kēlā me kēia ʻono hua ʻai. ʻO ke keko ka hōʻailona o ka hui hua ʻai makua a he hōʻailona ia o ke ola ma ka moʻomeheu Pākē. Ke manaʻo nei ka hoʻolālā e hōʻike i ke ʻano kūlohelohe, ka hou, a me ka maikaʻi, a e kūkulu i ka hilinaʻi ma waena o ka poʻe kūʻai i mālama i ke olakino.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Hou Juice Ka Pahu Wai Hua ʻAi i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hou Juice Ka Pahu Wai Hua ʻAi he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Hou Juice Ka Pahu Wai Hua ʻAi i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Nā Ana a me ka Hoʻopili: Diameter 45mm x Height 165mm
Nā Lepili: juice, packaging, branding, drink, beverages，
ʻEnehana Hana: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Pilikia Hoʻolālā: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Noiʻi: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Hoʻoulu Manaʻo: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Ka Lōʻihi o ka Papahana: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Kaʻina Hana: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Nā Lālā Hui: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Nā Kuleana Kiʻi: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.