Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona by Qi-Jun Wang

Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona

ʻO Jiu Ming Tang he hoʻolālā pahu makana no ka waiʻona Pākē e pili ana i ka ʻAha Waʻa Deragona. Hana ʻia ka pahu waho me ka pepa palekana kaiapuni a hoʻolālā ʻia me ke kaʻina hana kaomi wela. He sila ʻulaʻula e pili ana i kahi makemake kuʻuna Pākē no ka pōmaikaʻi. Uhae ʻia ka sila a wehe ʻia ka pahu e like me ka ʻōwili, e kono ana i ka pili kamaʻāina. Kūʻēʻē ka ʻili waho maʻalahi me nā kiʻi ʻahaʻaina waihoʻoluʻu i loko, e hana ana i kahi hopena ʻike ikaika. Lawe mai ka hoʻolālā i nā mea kuʻuna o ka ʻahaʻaina i loko o kahi pahu hou e kākoʻo ai i ka ʻike moʻomeheu.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Jiu Ming Tang ʻŌʻili ʻana o ka Pahu Waiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han