Holystone Recruitment Kiʻi Ka ʻike Maka by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KeleaweKiʻi· 2020
Holystone Recruitment Kiʻi Ka ʻike Maka
Client: Triangler Co., Ltd.
A' Design Award Keleawe Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #97053The Design
About Holystone Recruitment Kiʻi Ka ʻike Maka
Ua loaʻa iā Holytone kahi mea hāʻawi o nā'āpana uila no nā makahiki he 40. Hanaʻia nāʻano kīwaha kīwī e hoʻohana ana i kā lākou huahana a me nā waiwai, e kōkua ana i nā mea kūʻai aku a me kaʻenehana i nā puka kula. Hoʻokomoʻia nā hana hoʻokūkū hoʻokūkū o ka hoʻolālā o ka logo, nā leka, nā pāpale, nā palapala a nā'āpana me ka hanaʻana i kahi hoʻokolokolo. Nā hua'ōlelo me nā maka ākea ākea, hōʻailona nui i ka huliʻana no nā lālā e like me nā mea eʻimi ai i nā hohonu o ke kai.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Holystone Recruitment Kiʻi Ka ʻike Maka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Holystone Recruitment Kiʻi Ka ʻike Maka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Holystone Recruitment Kiʻi Ka ʻike Maka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
- Dimensions & Packaging
- Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm - Tags
- brand identity, event identity, recruitment visual, visual communication
- Production Technology
- Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
- Design Challenge
- The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
- Research
- The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
- Inspiration
- Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
- Project Duration
- The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
- Operation Flow
- This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . - Team Members
- Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu - Image Credits
- PHOTO:Chi-Yao Tang
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