Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2020

Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Keleawe Winner in ʻUhi Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er

Kikokikona Puke: ʻO ka Zhengyuanpu Travellers Series he hoʻolālā hōʻiliʻili laholio no ke kī Pu'er, he inu kuʻuna Kina. Ma ka maʻamau, kūʻai ʻia ke kī Pu'er ma ke ʻano he mea kaomi i 357 kalima ke kaumaha, a pono e wehe ʻia me ka pine kī ma mua o ka hoʻomoʻa ʻana. Ma kahi o kēlā, hāpai ka Travellers Series i kahi hapa liʻiliʻi wale nō, no laila ʻaʻohe mea hana e pono ai, a hiki ke haehae wale ʻia ka wahī. Ke ana o kēlā me kēia wahī he 50 mm i ka 85 mm a me ka 3 mm ke mānoanoa, a hana ʻia me ka pepa pulupulu. Hoʻohana ʻia ke kaha kiʻi puʻu (embossing), kaha kiʻi kāʻalo (debossing), a me ke kaha kila ʻōniʻoniʻo (foil stamping) e hana i ke kiʻi kī e kūpono ai i ka ʻono o ka poʻe kūʻai i manaʻo ʻia. Ua koho ʻia nā mea palekana a me kahi kaʻina hana māmā aʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Zhengyuanpu Travellers Series Ka Hana Nui: Ka Hōʻiliʻili Puke Kī Pu Er i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating