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Jane Ka Hoʻopili ʻĀpana Kelepona Pelu by RRD Lab 2064

Jane Ka Hoʻopili ʻĀpana Kelepona Pelu by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.


KeleaweʻUhi· 2020

Jane Ka Hoʻopili ʻĀpana Kelepona Pelu

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Keleawe Winner in ʻUhi Category

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The Design

About Jane Ka Hoʻopili ʻĀpana Kelepona Pelu

ʻO Jane kahi hoʻolālā ʻāpana no kahi kelepona pelu. Hoʻohālikelike ke kumu hoʻolālā i ke ʻohe a me nā papa lāʻau, kahi ʻano puke Kina kahiko, a hoʻohana i nā huapalapala Kina kuʻuna. Hana ʻia ka pahu holoʻokoʻa mai ka pepa kūikawā me ke kālike lāʻau a me ke kapa, me ka ʻole o ka pālasitika a i ʻole nā mea ʻē aʻe. Hōʻowili ka puke alakaʻi mea kūʻai a puni ka ʻili waho a paʻa ʻia me nā mākēneki. Hiki ke wehe ʻia ka puke alakaʻi a ʻōwili ʻia. Wehe ʻia ka pahu me kahi lima liʻiliʻi, a hoʻonohonoho ʻia nā mea i loko i loko o nā papa kaʻawale. He 198 a me 192 a me 47 mīlimika ka nui o ka ʻāpana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Jane Ka Hoʻopili ʻĀpana Kelepona Pelu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jane Ka Hoʻopili ʻĀpana Kelepona Pelu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jane Ka Hoʻopili ʻĀpana Kelepona Pelu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging
Size 198*192*47 mm
Tags
Special paper, Magnets, Non-plastic
Production Technology
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents
Copyrights belong to RR Donnelley, 2020
Team Members
Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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