Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa by Ryan Paonessa

Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KeleaweHoʻolaha· 2020

Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa

by Ryan Paonessa

Client: Ryan Paonessa Design

A' Design Award Keleawe Winner in Hoʻolaha Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa

He hōʻike waiwai kālepa i hana ʻia no kahi hui pahu pepeiao "Status Audio" ma New York, e kūʻai pololei ana i nā mea kūʻai. Hoʻohālike ke logotype i ke kahe o kahi ʻāpana nalu leo maʻalahi, me kēlā me kēia huapalapala e hahai ana i ke ala kūpono like a me ke ʻāwili like. Lawelawe pū kēia ʻāpana nalu leo i hoʻoponopono ʻia ma ke ʻano he hōʻailona lua i nā wahi ʻaʻole pono ke logotype. Hoʻohui ke kala a me ke ʻano huapalapala i ka hōʻike ʻike maka ma waena o ka pūʻolo, ka pūnaewele, nā mea paʻi a me nā mea kālepa hoʻolaha ʻē aʻe. ʻAʻohe logo o nā pahu pepeiao, he helu huahana kūʻokoʻa wale nō, e hōʻike ana i kahi ala liʻiliʻi a pono nō. Hāʻawi ʻia ka pūʻolo ma nā nui like ʻole.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Status Audio Hoʻomaopopo ʻIʻo o ka Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.