Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe by Xiaomi

Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā ʻUhi Competition Category.

GulaʻUhi· 2020

Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe

by Xiaomi

Client: Xiaomi

A' Design Award Gula Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #98591

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe

ʻO Hailuo he hoʻolālā pahu i hana ʻia no kahi pepeiao hoʻolohe komo i loko o ka pepeiao. Ma kahi o ka hōʻike ʻana i ke kiʻi paʻi o ka huahana, hōʻike ka pahu i ke kiʻi o kahi pūpū nautilus i ʻoki ʻia me ka pepeiao hoʻolohe i hoʻokomo ʻia i loko o ka lua wili. Ua pili ke ʻano wili o ka pūpū i ke kani ʻana o ka leo. Ua hoʻokiʻekiʻe ʻia ke kiʻi holoʻokoʻa ma ka ʻili i mea e ʻike ʻia ai ka nautilus me he mea maoli lā. Hāʻawi ka pepa kālā me ka ʻīnika ʻeleʻele i ka pahu i kahi ʻōlinolino haʻahaʻa e hōʻike ana i ka ʻenehana kiʻekiʻe. Paʻa ka pahu huki i ʻelua papa, no laila ʻike mua ʻia ka pepeiao hoʻolohe a me kona mau uea, a waiho nā lako hoʻohui ma lalo.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Hailuo Ka Pahu Hoʻokomo Pepeiao Hoʻolohe i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han