Mitsubishi eK X (Cross) Puke Hōʻikeʻike by Tomohira Kodama

Mitsubishi eK X (Cross) Puke Hōʻikeʻike by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

KalaHoʻolaha· 2020

Mitsubishi eK X (Cross) Puke Hōʻikeʻike

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Kala Winner in Hoʻolaha Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Puke Hōʻikeʻike

ʻO Mitsubishi eK X he puke hōʻikeʻike i hana ʻia no kekahi kaʻa kei crossover. Hōʻike kēia puke i ke kaʻa ma ke ʻano he kumu hoʻohālike liʻiliʻi me ke ʻano SUV, ke ʻano hoʻoikaika, a me ka hoʻohana wahie haʻahaʻa. Ua hahai ka hoʻonohonoho ʻana i ka manaʻo Cute Beast i alakaʻi pū i ka hoʻolālā waho o ke kaʻa. Ua hoʻohana ʻia kekahi hui wiwo ʻole o ka melemele a me ka ʻeleʻele e hoʻokipa i ka manaʻo i ka nānā mua ʻana. Hōʻike ʻia kēlā me kēia hana a me nā hiʻohiʻona hana ma ke kauoha maopopo. Ua hana ʻia kēia puke hōʻikeʻike e hōʻea i nā mea kūʻai aku e makemake ana e hoʻāʻo i kekahi mea hou.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mitsubishi eK X (Cross) Puke Hōʻikeʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mitsubishi eK X (Cross) Puke Hōʻikeʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mitsubishi eK X (Cross) Puke Hōʻikeʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release