Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā Pakahi a me Hoʻolālā Kūikawā Competition Category.
GulaPakahi· 2020
Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Gula Winner in Pakahi Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama
ʻO Zacapa Reserva Limitada 2019 he hoʻolālā pahu hoʻoili paʻi liʻiliʻi no ka rama i hoʻomoʻa ʻia. Hoʻonani ka lepili ʻulaʻula me nā hua palapala kila gula i nā waihoʻoluʻu ʻalani a me ke gula o ka wai. ʻO ke kāʻei petate kaulana, he kāʻei mauʻu ulana i hana ʻia me nā waihoʻoluʻu kūikawā no kēia paʻi e nā wāhine hana noʻeau kūloko o Kuatemala, e kāʻei ana i ka ʻōmole. Hoʻohui ka hoʻolālā o ka pahu i nā kaha waihoʻoluʻu a me nā ʻano ʻili i hoʻoulu ʻia e ka ʻāina o Kuatemala. Ma ka pahu, hōʻike ʻia ke kāʻei petate a me ke kāʻei kaulana me nā moʻolelo hoʻāʻo ʻono ma nā waihoʻoluʻu gula.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Zacapa Reserva Limitada 2019 Ka Hoʻolālā Pahu Hoʻoili Rama i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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