DeliPeruano Signature Ka Paʻi by Carla Filomeno Tejeda

DeliPeruano Signature Ka Paʻi by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Pakahi a me Hoʻolālā Kūikawā Competition Category.

KalaPakahi· 2021

DeliPeruano Signature Ka Paʻi

by Carla Filomeno Tejeda

Client: DeliPeruano

A' Design Award Kala Winner in Pakahi Category

38,840

Verified Award Winner

Verify Award Status for #111763

View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature Ka Paʻi

ʻO DeliPeruano Signature kahi Pisco Pairing Kit i hana ʻia me nā mea kanu i koho ʻia. Hoʻohui ʻia kāna hoʻolālā paʻi i kahi ʻano minimalist a me ke ʻano kuʻuna i ka manawa like. ʻO ka maʻemaʻe a me ka nani, me ka hoʻohanaʻana i ka'īnika kālā, e hōʻike ana i ka maʻemaʻe a me ke kūlana kiʻekiʻe o nā huahana, aʻo nā mea hana lima a me nā mea e pili ana i ka moʻomeheu o kēia waiʻona Peruvian. Ma keʻano laulā,ʻo ka hoʻolālā o ka'ōmole a me nā mea'ē aʻe o ka pahu eʻae i ka hōʻike a me ka hōʻikeʻana i nāʻano o ka huahana, e loaʻa ai kahiʻikeʻike e hoʻokaʻawale a makemakeʻia.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā DeliPeruano Signature Ka Paʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā DeliPeruano Signature Ka Paʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā DeliPeruano Signature Ka Paʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.