Wild Cook Advertising Pepa by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Pepa by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

HaoHoʻolaha· 2020

Wild Cook Advertising Pepa

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Hao Winner in Hoʻolaha Category

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Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Pepa

ʻO ka hoʻolaha hoʻolaha kekahi o nā ʻāpana nui loa i ka hōʻike ʻana i kahi huahana. I hiki iā lākou ke hōʻike i kahi hoʻolālā, pono e ʻike nā mea hoʻolālā i nā mea nui o ka hoʻolālā a hiki i ka manawa ke hōʻike iā ia ma kahi ʻano hana, pono lākou i ka mana nui i kāna mau hiʻohiʻona nui. ka ulaula mai ka puhi puhi ʻana o nā mea kūlohelohe a i ka meaʻai ke kumu e koi ai nā mea hoʻolālā i ka hōʻike ʻana i nā ʻōlo kūlohelohe a puka mai ka uahi mai waho mai o lākou. Hoʻolālā ka poʻe hoʻolālā i ka makaʻu ʻana i ka mea e pili ana i ka hoʻolaha.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Wild Cook Advertising Pepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Wild Cook Advertising Pepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Wild Cook Advertising Pepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad