UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Tooj Winner in Duab Kos Category

12,318

Verified Award Winner

Verify Award Status for #101047

View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam

UltiSante yog ib qho cim lag luam (brand identity) tsim los rau ib yam khoom noj haus kev noj qab nyob zoo raws li kev tshawb fawb clinical ntev nyob. Qhov cim no qhia txog kev tshawb fawb kev tshuab (scientific innovation) ua ke nrog kev txhawj xeeb rau tib neeg. Xim ntsuab raug sib txuas nrog xim dawb tsaus (deep gray) los qhia txog kev tshawb tshiab thiab qhov kaj ntawm txoj sia. Xim ntsuab tshwm sim tawm hauv sab hauv ntawm lub npog xim dawb tsaus, qhia txog qhov tseem ceeb ntawm khoom lag luam. Cov ntsiab lus xim kub ntxiv rau kev hwm thiab kev tseem ceeb, thiab kev hloov xim (color gradient) qhia txog txoj kev mus ncaj ncees rau kev noj qab nyob zoo zoo dua. Qhov cim no raug siv rau ib lub ntawv thooj (envelope), ib lub teeb, ib phab ntsa, thiab ib phau ntawv qhia khoom (catalog).

The Recognition

About the A' Design Award Tooj

UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. UltiSante Brand Identity Kev Txhim Kho Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd