Daikure Brand Identity Ntawv Tshaj Tawm by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2020

Daikure Brand Identity Ntawv Tshaj Tawm

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Ntawv Tshaj Tawm

Daikure Cim Lag Luam yog ib pawg ntawv tshaj tawm tsim los rau ib lub tuam txhab tsim khoom hnyav hauv tebchaws Nyij Pooj. Cov neeg ua haujlwm tiag tiag ntawm lub tuam txhab tshwm sim ua cov qauv piv txwv. Cov qhov muag meej thiab ruaj khov qhia txog kev tsom mus rau ib qho thiab kev txawj ntse hauv kev ua haujlwm. Tus qauv sawv ntawm cov qauv piv txwv qhia txog kev muaj cuab kav thiab siab tawv hauv txoj haujlwm. Cov qhov muag qhia txog kev paub dhau los ntev thiab kev ntseeg tau. Kev sib txawv ntawm qhov kaj thiab xiav tsaus txhawb nqa cov nqi tseem ceeb ntawm lub cim lag luam xws li kev txawj ntse hauv kev ua haujlwm, kev saib xyuas kom meej ntsoov rau txhua qhov me me, thiab kev txawj ua haujlwm zoo. Cov duab tau raug tsim los qhia txog lub zog uas muaj peev xwm thiab ruaj khov.

The Recognition

About the A' Design Award Tooj

Daikure Brand Identity Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Daikure Brand Identity Ntawv Tshaj Tawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Daikure Brand Identity Ntawv Tshaj Tawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd