Ugly Monster Zaj Duab Phua Popsicle by JBBC Branding Consultancy

Ugly Monster Zaj Duab Phua Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Ugly Monster Zaj Duab Phua Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Tooj Winner in Ntim Khoom Category

15,752

Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Zaj Duab Phua Popsicle

Ugly Monster yog qhov zaj duab phua rau ib yam khoom popsicle uas tsim tawm hauv Taiwan. Tus qauv qhia ib tug cim ntsuab uas muaj daim tawv nyuaj, tau txais kev tshoov siab los ntawm guava, ib hom txiv hmab txiv ntoo uas loj hlob hauv lub zos Yanchao. Xim ntsuab ci ua rau tus cim ntawd zoo li muaj zog thiab lom zem. Lub cev thiab txhais ceg tsis sib npaug, thiab tus cim tsis muaj tes, yog li nws tus qauv zoo li lom zem thiab txaus luag. Lub thoob ntim khoom ntev 70 mm dav, 195 mm ntev thiab 20 mm siab. Lub hom phiaj yog los txhawb qhov khoom no thiab rub kev nyiam los rau lub zos me thiab cov neeg ua liaj ua teb hauv thaj chaw ntawd.

The Recognition

About the A' Design Award Tooj

Ugly Monster Zaj Duab Phua Popsicle yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ugly Monster Zaj Duab Phua Popsicle xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ugly Monster Zaj Duab Phua Popsicle ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.