Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib by Jansword Zhu

Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib

by Jansword Zhu

Client: Jansword zhu

A' Design Award Tooj Winner in Duab Kos Category

10,366

Verified Award Winner

Verify Award Status for #101355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib

Ntawv Qhia: Pavomea Dessert Store yog ib qho project tsim cim npe thiab tsim chaw rau ib lub npe khoom qab zib uas sib txuas cov khoom qab zib thiab khoom noj me me nrog cov yam ntxwv kos duab. Lub tswv yim yog raws li Goethe, tus kws tshawb fawb xim neeg Yelemees, uas tau tshawb txog xim thiab tsim ib lub voj xim rau sab (hexagonal color wheel). Lub cim npe (logo) tuaj yeem hloov ua peb hom kev pom kom qhia txog lub tswv yim ntawm ib daim prism thiab ntxiv kev sib txawv ntawm cov kab thiab cov duab. Ib cov xim dawb huv qhia txog lub ntsiab lus ntawm tag nrho cov xim (panchromatic theme). Cov paper wraps siv cov qauv ntawv, thaum lub teeb tsim siv acrylic. Lub tswv yim ntawm qhov kaj yog qhov coj lub cim npe system thiab sab hauv lub khw.

The Recognition

About the A' Design Award Tooj

Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pavomea Dessert Store Kev Ua Haujlwm Tseem Ceeb: Cim Npe Khoom Qab Zib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags: Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology: Paper structure(package) , Acrylic structure(lamp design)
Design Challenge: Control the quality of all the material.
Research: Research of Goethe.
Inspiration: The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration: The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow: From the Concept of "Light" to the branding system and space design.
Patents: Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members: Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou