Moutai Cev Rau Kev Ntim Khoom Cawv by Yu Kai Liu

Moutai Cev Rau Kev Ntim Khoom Cawv by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Moutai Cev Rau Kev Ntim Khoom Cawv

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Cev Rau Kev Ntim Khoom Cawv

Moutai yog ib qho tsim qauv ntim khoom rau cov cawv baijiu suav teb. Lub thawv yog thawj lub uas siv tus cwj pwm rub daim npav hloov duab rau hauv lub tsim qauv ntim khoom. Thaum rub ib daim npav, daim duab luam tawm hloov, qhia tawm kaum ob tus tsiaj ntawm Suav Lub Xyoo thiab cov neeg dab neeg sib sau ua ib pluas mov loj hauv Zos Maotai. Cov duab qhia txog kev coj noj coj ua thiab kev zoo nkauj Suav thaum ub. Lub raj yog tsim los ntawm kev siv qauv ceramic. Daim ntawv siv txoj kev nqus khaub ncaws qis nqis los ntsuas kom cov qauv duab tseem muaj tseeb raws li tus qauv qub. Lub thawv muaj qhov ntsuas 140 npaug 125 npaug 300 mm.

The Recognition

About the A' Design Award Tooj

Moutai Cev Rau Kev Ntim Khoom Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Moutai Cev Rau Kev Ntim Khoom Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Moutai Cev Rau Kev Ntim Khoom Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun