Yi Music Lub Vev Xaib by Manye Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Vev Xaib thiab Kev Tsim Vev Xaib Competition Category.

ToojVev Xaib· 2020

Yi Music Lub Vev Xaib

by Manye Xu

Client: Xu Manye

A' Design Award Tooj Winner in Vev Xaib Category

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Verified Award Winner

Verify Award Status for #101416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Music Lub Vev Xaib

Yi Music yog ib lub vev xaib tsim los qhia txog kev ua suab paj nruag thiab kab lis kev cai ntawm cov neeg Yi, uas yog ib pab pawg neeg tsawg nyob sab qab teb Suav teb. Cov cim (icons) hauv lub vev xaib no muab los ntawm cov qauv thiab kev tsim tsev qub ntawm cov neeg Yi. Nplooj ntawv tom hauv ntej siv lub voj kheej xiav ntsuab los sawv cev rau lub hnub thiab lub hli, uas muaj nqis tseem ceeb heev rau kev ntseeg ntawm cov neeg Yi. Cov neeg tuaj xyuas tuaj yeem mloog cov nkauj los ntawm cov neeg Yi hu nkauj thiab tsim ib daim duab suab paj nruag ntiag tug rau lawv tus kheej faib rau lwm tus. Ib nplooj ntawv keeb kwm piav qhia txog cov cuab yeej suab paj nruag qub thiab lawv lub suab, ib nplooj ntawv ua kis las (game) sim kev txawj mloog, thiab lub khw muag khoom hauv online muaj cov album suab paj nruag muag.

The Recognition

About the A' Design Award Tooj

Yi Music Lub Vev Xaib yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yi Music Lub Vev Xaib xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yi Music Lub Vev Xaib ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Dimensions & Packaging: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Production Technology: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Design Challenge: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Research: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiration: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Project Duration: Guangzhou, China
Operation Flow: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patents: NONE
Team Members: Xu Manye
Image Credits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.