Inspiration Lub Vev Xaib los ntawm WenYuan Chen and Ze Hao

Qhov qauv tsim Inspiration Lub Vev Xaib los ntawm WenYuan Chen and Ze Hao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

KubVev Xaib· 2021

Inspiration Lub Vev Xaib

los ntawm WenYuan Chen and Ze Hao

Tus Neeg Siv: Zippo

Tus Yeej A' Design Award Kub hauv Pawg Vev Xaib

91,346

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117306

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Inspiration Lub Vev Xaib

Inspiration yog ib lub vev xaib uas tsim los rau lub npe lag luam Zippo. Lub vev xaib no nthuav qhia lub npe lag luam los ntawm kev pom tshiab thiab ib qho interface uas neeg siv tau sib cuam tshuam. Cov duab txav tau ua rau cov nplooj ntawv muaj tus yam ntxwv pom uas sim tshiab. Ib lub tswv yim xim dub raug siv thoob plaws txoj kev teeb tsa kom txhawb kev saib uas sib xws. Kev tsim qhov sib cuam tshuam raug tsim nrog thev naus laus zis interface uas siv tau zoo tshaj kom cov qhua tuaj saib nyob twj ywm koom tes. Lub hom phiaj yog qhib kev sib tham nrog cov neeg siv khoom thiab qhia tawm txoj kev coj noj coj ua ntawm lub npe lag luam hauv ib hom niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Kub

Inspiration Lub Vev Xaib yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Inspiration Lub Vev Xaib xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Inspiration Lub Vev Xaib ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Qhov Loj & Ntim: UI UX technology and website construction
Cov Ntsiab Lus: Z-era, Fashion
Thev Naus Laus Zis Tsim Khoom: Using progressive UI technology to realize
Kev Sib Tw Tsim Qauv: The team received a lot of database and found it hard to sort out
Kev Tshawb Fawb: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Kev Txhawb Siab: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Lub Sij Hawm Ua Hauj Lwm: Shanghai 2020.11-2021.2
Txheej Txheem Ua Hauj Lwm: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Cov Patent: "Trademark (Year) Trademark Holder."
Cov Tswv Cuab Pab: Wenyuan Chen and Ze Hao
Kev Qhuas Duab: ZIPPO NO.347274