Macy’s Website Lub Vev Xaib E-Commerce los ntawm Willy Lai and Dave Torres

Qhov qauv tsim Macy’s Website Lub Vev Xaib E-Commerce los ntawm Willy Lai and Dave Torres yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

KubVev Xaib· 2020

Macy’s Website Lub Vev Xaib E-Commerce

los ntawm Willy Lai and Dave Torres

Tus Neeg Siv: Macy's

Tus Yeej A' Design Award Kub hauv Pawg Vev Xaib

87,206

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #93996

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Macy’s Website Lub Vev Xaib E-Commerce

Macy's lub vev xaib yog ib lub platform e-commerce uas tso cai rau cov neeg yuav khoom mus yuav Macy's cov khoom hauv online. Lub vev xaib tau raug tsim dua tshiab hauv xyoo 2019 raws li cov lus tawm tswv yim ncaj qha los ntawm cov neeg yuav khoom, ua rau muaj ib qho kev tsim uas huv, yooj yim thiab tau tswv yim los ntawm kev zam. Qhov kev teeb tsa tau siv tswv yim los ntawm cov xov xwm kev zam thiab cov khoom siv technology rau neeg siv, thiab nws lub hom phiaj yog ua kom Macy's txawv ntawm lwm cov khw muag khoom sib tw. Cov technology vev xaib niaj hnub uas hloov tau raws qhov screen tau raug siv, yog li lub vev xaib tuaj yeem saib tau ntawm cov computer laptop, tablet thiab smartphone. Kev tshawb fawb txog kev siv ntawm tus neeg siv tau coj qhov kev tsim dua tshiab, suav nrog cov kev soj ntsuam, kev xam phaj thiab kev sim kev siv tau yooj yim.

Qhov Lees Paub

Txog A' Design Award Kub

Macy’s Website Lub Vev Xaib E-Commerce yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Macy’s Website Lub Vev Xaib E-Commerce xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Macy’s Website Lub Vev Xaib E-Commerce ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Qhov Loj & Ntim: We developed reponsive web design across different devices.
Cov Ntsiab Lus: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Thev Naus Laus Zis Tsim Khoom: We utilized modern responsive web technologies.
Kev Sib Tw Tsim Qauv: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Kev Tshawb Fawb: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Kev Txhawb Siab: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Txheej Txheem Ua Hauj Lwm: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Cov Tswv Cuab Pab: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kev Qhuas Duab: Images courtesy of Macys.