World Cyber Games 2019 Xi'an Koob Tsheej Esports los ntawm Kenneth Nienhuser

Qhov qauv tsim World Cyber Games 2019 Xi'an Koob Tsheej Esports los ntawm Kenneth Nienhuser yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Kub hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

KubKev Tshwm Sim· 2020

World Cyber Games 2019 Xi'an Koob Tsheej Esports

los ntawm Kenneth Nienhuser

Tus Neeg Siv: Eidetic Marketing

Tus Yeej A' Design Award Kub hauv Pawg Kev Tshwm Sim

103,446

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #93904

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog World Cyber Games 2019 Xi'an Koob Tsheej Esports

World Cyber Games 2019 Xi'an yog ib lub koob tsheej esports uas muaj plaub hnub nyob rau ntawm ib lub tsev nthuav qhia hauv Xi'an, Suav teb. Qhov kev tshwm sim no siv thaj chaw 30,000 square meters thiab sau tau 504 tus neeg sib tw los ntawm 33 lub teb chaws. Qhov kev tsim yog raws li lub cev duab plaub fab (cube) ntawm lub logo ntawm qhov kev tshwm sim. Cov taw tes, cov ntug thiab cov phab ntawm lub cube tau siv rau ntawm lub sam thiaj, cov paib qhia kev thiab cov khoom muag. Ib lub cube uas nyob taw tes rau saum ib sab ntug tau raug tsim ua ib lub cim nco txog LED nyob rau hauv nruab nrab ntawm lub tshav puam. Cov kev taug, cov sam thiaj thiab cov chaw pab cuam tau raug npaj los coj cov qhua taug kev. Cov kev pab cuam muaj xws li kev sib tw, kev ua koob tsheej qhib, ib lub koob tsheej suab paj nruag thiab ib qho kev tshwm sim cosplay.

Qhov Lees Paub

Txog A' Design Award Kub

World Cyber Games 2019 Xi'an Koob Tsheej Esports yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. World Cyber Games 2019 Xi'an Koob Tsheej Esports xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. World Cyber Games 2019 Xi'an Koob Tsheej Esports ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Qhov Loj & Ntim: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Cov Ntsiab Lus: game, eSports, WCG, World cyber games, festival
Thev Naus Laus Zis Tsim Khoom: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Kev Sib Tw Tsim Qauv: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Kev Tshawb Fawb: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Kev Txhawb Siab: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Lub Sij Hawm Ua Hauj Lwm: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Txheej Txheem Ua Hauj Lwm: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Cov Tswv Cuab Pab: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung