The Netherlands Pavilion Tsev Ntawv Qhia Tawm los ntawm Tellart and RAU Architects

Qhov qauv tsim The Netherlands Pavilion Tsev Ntawv Qhia Tawm los ntawm Tellart and RAU Architects yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Platinum hauv Pawg Sib Tw Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej.

PlatinumKev Tshwm Sim· 2026

The Netherlands Pavilion Tsev Ntawv Qhia Tawm

los ntawm Tellart and RAU Architects

Tus Neeg Siv: Netherlands Enterprise Agency and AND B.V.

Tus Yeej A' Design Award Platinum hauv Pawg Kev Tshwm Sim

1,012,990

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #174120

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Netherlands Pavilion Tsev Ntawv Qhia Tawm

Lub Tsev Ntawv Qhia Tawm ntawm tebchaws Netherlands yog ib lub tsev qhia tawm uas tau tsim rau World Expo 2025 hauv Osaka. Lub tsev no qhia txog qhov kev hloov keeb kwm ntawm tebchaws Netherlands los ntawm kev tawm tsam dej mus rau kev siv dej ua ib tug phooj ywg rau kev tsim hluav taws xob huv, kev hloov mus raws huab cua, thiab kev ua neej nyob ruaj khov. Txhua tus neeg tuaj xyuas yuav tau txais ib lub Orb, uas yog ib lub kheej kheej tuav tau hauv tes uas coj kev mus thiab qhib cov kev teeb tsa sib cuam tshuam, suav nrog ib zaj yeeb yaj kiab 360 degree hauv lub dome uas tsim los ntawm generative artificial intelligence. Lub tsev no tau tsim kom rhuav tau ua tej daim, yog li txhua yam khoom siv tuaj yeem rov siv dua tom qab qhov kev qhia tawm xaus.

Qhov Lees Paub

Txog A' Design Award Platinum

The Netherlands Pavilion Tsev Ntawv Qhia Tawm yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Netherlands Pavilion Tsev Ntawv Qhia Tawm qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. The Netherlands Pavilion Tsev Ntawv Qhia Tawm yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Qhov Loj & Ntim: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Cov Ntsiab Lus: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Thev Naus Laus Zis Tsim Khoom: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Kev Sib Tw Tsim Qauv: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Kev Tshawb Fawb: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Kev Txhawb Siab: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Txheej Txheem Ua Hauj Lwm: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Cov Patent: Copyrights and IP of the Building belong to RAU Architects (2025).
Cov Tswv Cuab Pab: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Kev Qhuas Duab: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart