Recall Of The Universe Kev Nthuav Qhia Nkag Tob by Tammy Ho - Shanghai KNN

Recall Of The Universe Kev Nthuav Qhia Nkag Tob by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

KubKev Tshwm Sim· 2024

Recall Of The Universe Kev Nthuav Qhia Nkag Tob

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award Kub Winner in Kev Tshwm Sim Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Kev Nthuav Qhia Nkag Tob

Kev nthuav qhia nkag tob ntawm qhov chaw ntug, uas tau thov los ntawm tus neeg siv Bilibili, tau tsim nyob rau hauv lub chaw yuav khoom loj nto moo, Xi'an Gpark. Ib qho duab xoob ntawm lub nroog siv lead ua dai siab tig rov qab tau nthuav tawm los ntawm cov ntxaij LED tsis xwm yam, uas tau tsim ib qho chaw ua kom ceev uas txaus nyiam qhov muag. Lub Xwm Water Curtain qub tau hloov mus ua ib lub elevator chaw ntug loj kawg nkaus. Kuj tseem muaj Rooj Vag Ntiaj Teb thiab Rooj Vag Kev Vam Meej uas zoo kawg nkaus. Txoj kev qhia txoj kev hauv xov tooj, kev tso duab sib cuam tshuam, kev txawj ntse tsim, AR, teeb neon, thiab lwm yam, tau siv los tsim kev paub tiag rau cov neeg tuaj saib.

The Recognition

About the A' Design Award Kub

Recall Of The Universe Kev Nthuav Qhia Nkag Tob yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Recall Of The Universe Kev Nthuav Qhia Nkag Tob xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Recall Of The Universe Kev Nthuav Qhia Nkag Tob ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd