Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov by Wei Zhang

Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov by Wei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Platinum in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

PlatinumKev Tshwm Sim· 2022

Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov

by Wei Zhang

Client: Wei Zhang

A' Design Award Platinum Winner in Kev Tshwm Sim Category

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Verified Award Winner

Verify Award Status for #137578

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov

Chun Jiang Hua Yue Ye yog ib zaj paj huam Suav, uas txhais tau hais tias lub caij nplooj ntoos hlav hmo ntuj nyob ntsiag to ntawm tus dej, lub hli ci ntsa iab dai saum ntuj, thiab cov paj tsw qab ntab. Kev tshoov siab los ntawm Suav paj huam, peb zaj paj huam yog siv los ua lub npe sib txawv tshooj thiab scenes, tag nrho ntawm oriental artistic conception. Qhov kev paub dhau los tsis yog CJHYY nkaus xwb, tab sis kuj muaj qhov sib txawv ntawm cov paj huam xws li Full Ship Star River thiab Peach thiab Plum Spring Breeze, txhua qhov kev hloov pauv yog 360-degree subversive, kom cov neeg tuaj koom tuaj yeem muaj kev sib txawv poetic thiab picturesque.

The Recognition

About the A' Design Award Platinum

Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Chun Jiang Hua Yue Ye Kab Tshoob Banquet Tsev Noj Mov yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a wedding banquet hall with an oriental artistic conception of music and poetry drama.
In the form of a 270-degree multimedia drama, the scene is divided into different chapters, and each chapter and scene is named with the three most famous Chinese poems.
There is a full moon, a clean river, and a flat boat.
The Tang Dynasty was rich in poetry, and the poem "Chun Jiang Hua Yue Ye" was written by Zhang Ruoxu, a great poet in the Tang Dynasty. Known as the first poem of Tang Dynasty.
Dimensions & Packaging: The banquet hall is about 42000mm long, 32000mm wide, 8000mm high, and has about 65 round tables. The overall design of the scene covers an area of about 800 square meters.
Tags: Wedding space, art space, Event decoration, light and shadow art, dynamic space, Multimedia Drama,
Production Technology: A total of 8 LED screens of 270 degrees are used as the main medium for the immersive experience. The show is presented in a drama style. There is no MC in this event. Each chapter is named after an ancient poem, and each chapter is controlled through multimedia and lighting coordination. It opens and closes, and customizes different dynamic visual effects in different chapters, such as sparkling rivers, meteors across the sky, swaying cherry trees, etc., which completely subvert the senses.
Another main material is the mirror and star lights. The mirror can project light and shadow very well, adding a double effect to the space.
Design Challenge: 1. A new fusion of Western-style weddings with oriental artistic conception. Previously, the oriental artistic conception was almost limited to Chinese weddings, and the collision with western-style romance was a unique attempt;
2. Poetic multimedia visual effects are a big difficulty for us. No one has tried it before, and there is no reference. It requires a professional team and designers to jointly conceive and create;
3. The use of a large number of multimedia and dynamic devices brings great difficulty to the connection in the process. We need professional switching equipment and a lot of rehearsal.
Research: Type of study: The use of multimedia dynamic installations in weddings/events
Method: 270 ring screen and ground screen immersive setting method
Data collection: Over 800 guests participated and experienced the event
The use of multimedia screens in weddings is very small. Usually, the use of floral arrangements in weddings is a mainstream aesthetic, but the attempt of this design is to bring different sensory experiences, so that participants can feel the romance of modern multimedia and visual effects technology. At the same time, the participants have a very refreshing feeling; at the same time, there is no drama-like process like MC.
Inspiration: Poetry in traditional Chinese culture was the inspiration for this design project. Using the artistic conception of ancient poetry as the design scene, we try our best to restore these rare world beauty, and inherit and spread traditional culture as much as possible. The poem "Chun Jiang Hua Yue Ye" describes a scene where a bright moon hangs in the sky on the edge of a sparkling but calm river, surrounded by elegant flowers. It expresses parting emotions and philosophical life emotions.
Project Duration: The project started in November 2020, and the design concept was completed in February 2021. After nearly 3 weeks of construction and production, the construction and production will be carried out on June 25, 2021, and the performance and production will be performed on the evening of June 26, 2021. exhibit.
Operation Flow: Dynamic multimedia installations, elevating the stage and moving hanging wire are used in the process, a moon lamp hanging on the wire, the chapter begins, the pipa sounds, and it will slowly descend from the sky. There is also a lifting stage, which is surrounded by curved electronic screens, which can be lifted and lowered according to the needs of the stage, like a pearl rising from the sea. Meteor lights are used in the starry sky device at the top, and the meteors will slowly pass by. There were also 5 subversive "makeovers" on the screen of the audience, which caused the scene to exclaim again and again.
Image Credits: Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Genhouse Film