Mai Meng Kev Ncig Hu Nkauj Concert by Katie Tai and Ciang Fan - OCT Ent.

Mai Meng Kev Ncig Hu Nkauj Concert by Katie Tai and Ciang Fan - OCT Ent. is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

KubKev Tshwm Sim· 2026

Mai Meng Kev Ncig Hu Nkauj Concert

by Katie Tai and Ciang Fan - OCT Ent.

Client: OCT Entertainment Co., Ltd.

A' Design Award Kub Winner in Kev Tshwm Sim Category

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Verified Award Winner

Verify Award Status for #175407

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Colors

The Design

About Mai Meng Kev Ncig Hu Nkauj Concert

Mai Meng, muaj lub npe hu ua Treasure The Moment (Khaws Cia Lub Sijhawm No), yog ib qho kev ncig hu nkauj concert uas ua kev nco txog peb caug tsib xyoos ntawm txoj haujlwm Mandopop. Qhov kev ncig no muab tej zaj nkauj qub uas tau tsim dua tshiab los sib xyaw nrog ib lub tsev qhab ntsa (stage) uas tsim yooj yim thiab dawb huv. Cov phiaj LED uas yog modular, txav tau thiab pom tshab plaws nqa cov duab high-resolution uas phim rau txoj kev xav ntawm txhua zaj nkauj. Cov teeb pom kev raug teeb kom mus raws li lub suab paj nruag lub tempo, thiab lub suab raug kho kom haum rau txhua qhov chaw ua yeeb yam. Cov nkauj tshwj xeeb rau txhua lub nroog, kev hu nkauj ua ke ncaj qha thiab cov ntawv sau tes uas muab zais cia caw cov neeg saib los koom tes. Qhov kev ncig no npaj los txuas cov neeg mloog uas tau mloog ntev los lawm nrog cov neeg saib hluas dua.

The Recognition

About the A' Design Award Kub

Mai Meng Kev Ncig Hu Nkauj Concert yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Mai Meng Kev Ncig Hu Nkauj Concert xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mai Meng Kev Ncig Hu Nkauj Concert ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Dimensions & Packaging: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Tags: Mai Meng, 35th anniversary, concert tour, stage design, Event
Production Technology: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Design Challenge: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Research: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiration: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Project Duration: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Operation Flow: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patents: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Team Members: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
Image Credits: OCT Entertainment Co., Ltd.