The Emerald Isle Tsawg Irish Whiskey Ntim by Tiago Russo

The Emerald Isle Tsawg Irish Whiskey Ntim by Tiago Russo is a highly esteemed winner of the very prestigious 2022 A' Design Award Platinum in Tsim Ntim Khoom Competition Category.

PlatinumNtim Khoom· 2022

The Emerald Isle Tsawg Irish Whiskey Ntim

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award Platinum Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About The Emerald Isle Tsawg Irish Whiskey Ntim

Daim duab kos duab tsis tu ncua thiab niaj hnub no yog qhov khoom kim tshaj plaws thiab tsis tshua muaj Irish whiskey puas tau tsim. Cov ntaub ntawv-tawg tau sau tau zoo heev uas coj los ua ke immersive, sensorial tsim thiab craftsmanship nrog artistry ntawm refined jewelery thiab nthuav dav. Pom zoo raws li cov lus tshaj tawm whiskey, tsuas yog 7 teev nyob rau hauv lub neej, tag nrho bespoke Emerald Isle sau them rau qhov chaw iconic thiab mythological Irish qhov chaw los ntawm lub raj mis refined, lub thawv thiab tso saib chav tsev tsim uas ua rau qhov no unforgettable kev, thiab tiag tiag, ib daim. ntawm whiskey thiab jewellery keeb kwm.

The Recognition

About the A' Design Award Platinum

The Emerald Isle Tsawg Irish Whiskey Ntim yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Emerald Isle Tsawg Irish Whiskey Ntim qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. The Emerald Isle Tsawg Irish Whiskey Ntim yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.

Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created.
Dimensions & Packaging: Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H

The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display.
Tags: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
Production Technology: Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.

At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience.
Design Challenge: The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
Research: The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
Inspiration: The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.

A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty.
Project Duration: Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
Operation Flow: Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
Team Members: Tiago Russo
Katia Martins
Image Credits: All imagery copyrights "The Craft Irish Whiskey Co."