Winter Navel Txiv Kab Ntxwv Pob by Chao Xu

Winter Navel Txiv Kab Ntxwv Pob by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2020

Winter Navel Txiv Kab Ntxwv Pob

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Txiv Kab Ntxwv Pob

Tus qauv tsim yog txhawb cov txiv kab ntxwv, lub npe hu ua caij ntuj no naval, tsim los ntawm kev ua liaj ua teb organic. Cov pob khoom muaj ob qhov sib txawv ntawm cov thawv ntawv thawv, cov ntawv xov xwm, lub hnab ntawv rau txiv kab ntxwv peeler. Lub caij ntuj no caij nkoj tsuas nqa tau tom qab kev cai raus dej ntawm plaub lub caij. qhov kev sib tw ntawm kev tsim qauv yog los qhia qhov tseem ceeb ntawm qhov kev nthuav dav elongated kev ua ntu zus thiab txawv ntawm cov ntoo txiv kab ntxwv thaum plaub lub caij ntawm pob. Cov pab pawg tsim qauv los nrog ib qho kev kos duab uas tau tshoov siab los ntawm zaj dab neeg ntawm jack thiab beanstalk. Piav rau qhov kev xav txog kev sib haum xeeb ntawm cov xwm thiab tib neeg.

The Recognition

About the A' Design Award Tooj

Winter Navel Txiv Kab Ntxwv Pob yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Winter Navel Txiv Kab Ntxwv Pob xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Winter Navel Txiv Kab Ntxwv Pob ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu