Huade Lub Nroog Qhov Muag Pom Tus Kheej by Fu Yong

Huade Lub Nroog Qhov Muag Pom Tus Kheej by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2020

Huade Lub Nroog Qhov Muag Pom Tus Kheej

by Fu Yong

Client: Huade

A' Design Award Hlau Winner in Duab Kos Category

11,681

Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Lub Nroog Qhov Muag Pom Tus Kheej

Lub Xeev Huade yog ib lub sijhawm tseem ceeb ua tub rog tiv thaiv lub teb chaws Suav sab qaum teb. Cov tsev tub rog tso tseg tuaj yeem txhim kho kev paub txog kev ua tub rog thiab kev ncig ua si, thiab tsav kev txhim kho hauv nroog loj. Tus tsim qauv tau tshoov siab los ntawm lub pob, lub pluaj thiab pib lub cim hauv khawm txhais tau tias ncua kev ua haujlwm tsis khoom, thiab pib txoj kev ntawm Huade. Kev sib xyaw ntawm kev ncua thiab pib cim thiab pentagram yog Askiv Abb. HD ntawm Huade. Lub tsib lub hnub qub taw qhia yog ib feem ntawm pab tub rog chij thiab epaulet. Huade yuav nco ntsoov thiab them se rau cov phab ej uas tiv thaiv lub teb chaws thaum tsov rog.

The Recognition

About the A' Design Award Hlau

Huade Lub Nroog Qhov Muag Pom Tus Kheej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Huade Lub Nroog Qhov Muag Pom Tus Kheej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Huade Lub Nroog Qhov Muag Pom Tus Kheej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.