2030 Messaging Gift Daim Npav Khoom Plig by Tist

2030 Messaging Gift Daim Npav Khoom Plig by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Khoom Pub Competition Category.

HlauKhoom Pub· 2020

2030 Messaging Gift Daim Npav Khoom Plig

by Tist

Client: Tist

A' Design Award Hlau Winner in Khoom Pub Category

28,471

Verified Award Winner

Verify Award Status for #102099

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Daim Npav Khoom Plig

2030 Messaging Gift yog ib cov ntawv khoom plig tsim tawm rau cov neeg siv khoom uas muaj hnub nyoog nyob nruab nrab ntawm nees nkaum thiab peb caug xyoo. Cov npav no siv tau rau txhua lub khw muaj koob npe thoob ntiaj teb ntawm ib lub tuam txhab kev ua neej nyob. Txhua daim npav muaj ib zaj lus luv luv qhia txog kev txhawb siab, qhuas, nplig siab lossis xyom xyov, sau ua lus uas cov neeg hnub nyoog no paub zoo. Muaj kaum hom npav tau tsim tawm, txhua daim ntev 50 mm thiab dav 90 mm. Cov xim thiab khoom siv sib txawv tau muab tso ua ntau txheej kom daim npav muaj tus yam ntxwv peb sab (3D). Cov npav no pab kom neeg xa tau ib zaj lus thiab khaws cia ua tug kheej.

The Recognition

About the A' Design Award Hlau

2030 Messaging Gift Daim Npav Khoom Plig yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. 2030 Messaging Gift Daim Npav Khoom Plig xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. 2030 Messaging Gift Daim Npav Khoom Plig tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ